Semi trucks rolling down an interstate highway at dusk

Driver Retention · Trucking

Turnover? Your drivers are worth keeping. We help you keep them.

PDA combines real human conversations with actionable driver feedback and retention intelligence—giving you the visibility to identify problems earlier, intervene faster, and keep more of the drivers you've already worked hard to recruit.

Trusted by trucking carriers · Nashville, TN · Since 2015

The Cost of Turnover

Every driver who quits costs you thousands

Turnover in trucking runs brutally high. Once you add job-board spend, recruiter hours, orientation, training, and the revenue lost while a seat sits empty, replacing one CDL driver adds up fast. Move the sliders to see what it costs your fleet.

90–95%
Annual turnover across trucking
$5K–$15K
To recruit and replace one driver
$1M+
Lost every year by a 100-driver fleet

What's turnover costing your fleet?

Drivers in your fleet 500
Annual turnover rate 75%
All-in cost per replacement $8,500
Estimated annual cost of turnover
$3,187,500

That's about 375 drivers replaced every year.

Get an estimate on your real numbers →

Illustrative estimate based on your inputs and common trucking-industry replacement costs. Ask PDA for a model built on your real numbers.

The Retention Problem

You already paid to recruit them. Turnover makes you pay again.

In trucking, high turnover isn't a surprise — it's the default. Every driver who walks takes recruiting spend, orientation hours, and seated-truck revenue with them. Most carriers only learn why after the driver is already gone.

Time is not your friend when a driver is thinking about leaving.
The earlier you know there is a problem, the more opportunity you have to solve it. PDA helps carriers identify retention risk while there's still time to intervene.

~90%
of drivers who leave do so in their first 180 days — the exact window PDA protects. The turnover rages between 150-200% in this time period.
Semi truck in motion on a highway at dusk

People Focused. Data Driven.

What that actually means

People focused

A real human checks in with your drivers, listens without an agenda, and treats each one as an individual with changing needs — not a survey response.

Data driven

Everything drivers tell us becomes clear, reportable insight — so your leadership can see the "why" behind the numbers and act on it before a driver quits.

What PDA Offers

Retention programs for every stage of a driver's career

Drivers need different things on day one than they do in year five. Our programs adapt as their needs change and grow.

1

Complete Care Retention

Identify Retention Risk Before It Becomes Turnover

2

Q Texting Retention

Scalable Employee Feedback and Retention Monitoring

3

Exit & Stay Interview Solutions

Understand Why Drivers Leave—and What Makes Them Stay

Truck driver standing beside the grille of his rig

A Partner, Not a Portal

Retention isn't a survey. It's a relationship.

Plenty of vendors will send your drivers a questionnaire and hand you a dashboard. That's not what moves retention. Drivers stay when someone notices them, remembers them, and follows up. PDA becomes that someone.

Personal attention to detail with every partner and client we bring on.
Built specifically for the trucking industry and its realities.
A real person your drivers actually want to talk to.
Clear reporting your leadership can use in the next planning meeting.

FAQ

Driver retention, answered

PDA helps trucking companies reduce driver turnover by giving them greater visibility into their driving workforce. Through real human conversations, driver feedback, retention analytics, and proactive outreach, PDA helps carriers identify retention risks earlier, intervene faster, and keep more of the drivers they worked hard to recruit.

PDA helps reduce driver turnover by identifying problems early—while there is still time to act. Through consistent driver outreach and feedback, PDA helps carriers identify dissatisfied or at-risk drivers, understand what’s driving their concerns, and quickly get that information to the people who can address it. This gives carriers the opportunity to intervene before a preventable issue becomes a resignation.

Driver turnover can cost a trucking company thousands of dollars for every driver lost. PDA estimates the true cost of losing and replacing a professional driver at approximately $12,799 per driver, including recruiting, onboarding, training, lost productivity, and other operational costs. For carriers with high driver turnover, even a modest improvement in retention can create significant bottom-line savings.

PDA specializes in industries where employee turnover is costly and workforce retention is critical. Our deepest experience is in trucking and logistics, with retention solutions that can also support high-turnover workforces in warehousing, distribution, healthcare, and other industries where understanding and retaining employees is a business priority.

PDA combines real human conversations with actionable retention data to give companies greater visibility into their workforce. Rather than simply measuring turnover after it happens, PDA helps identify at-risk employees and emerging issues earlier—giving leaders the opportunity to intervene before a preventable problem becomes a resignation.

See what better retention could return to your bottom line.

Book a short call and we'll build a turnover estimate on your real numbers — no obligation, no jargon.

Talk to us →